Innovation, Technologies & Emotion – Internet of Everything, It is our future

The Internet of Everything (IoE) represents the next “world-changing” revolution, after the Industrial Revolution of 1750 – 1900, and following the Computer & Internet revolution which started in the 1950’s. It is an exciting scenario in which objects, personal devices, even animals communicate, take Intelligent decisions, and autonomous actions on their own without human interaction. […]

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Emotional Intelligence (EI) for Brands

Emotional benefits are a fundamental pillar of branding. Marketers have always sought to give their brands a personality that potential customers can identify with – and they have always sought to elicit carefully selected emotions through their advertising. What’s changed is the stakes. In the age of the filter bubble and the personalised algorithm, you […]

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